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Costs V Revenue Reports

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# 1
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Is there a way of getting a single report which contains both costs and revenue?

Marked as Best Answer.
Accepted by Nisal L (Rising Star)
September 2015

Re: Costs V Revenue Reports

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# 2
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Yes, you can do this either by creating Adwords conversion tracking or by importing Analytics conversion data. To get the revenue report you have to add Conversion value in conversion tracking. 

Actually, there are two types of conversion values Static(Same value to all conversion actions) and Dynamic.

You can know more here

After adding the conversion tracking with conversion value.  To get those cost and revenue in one single report you have to add two new columns.


Here is what you need to do..


Go to columns > Customize columns > Conversions 

Add two columns Cost and Total Revenue to the columns.


Now, you can see cost and total revenue reports on the screen. so, now go to download symbol click to download the report in your required format. Now, you can view cost and revenue in single report.


Thanks and Regards.

John Paul.