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Cost reports: all vs video
November 2013
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I´ve got to say it´s quite annoying that the cost report in the main AdWords interface (All campaigns bottom line) actually does not show costs for ALL campaigns, although it says so. Thing is: AdWords for Video costs are not included in that number, so it´s actually not all. However, if you go to the AfV interface cost report, that number includes all campaigns.
I´ve been deceited by this figure several times, and maybe I should learn from my mistakes, but it´s easily done, and I hope Google could include video-campaigns also in the all campaigns report.
Re: Cost reports: all vs video
November 2013
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Hey David,
I certainly agree with you on this and it creates a confusion in the minds of clients and the account managers as well who are dealing with those projects.
You know, I just submitted my feedback here https://support.google.com/adwords/contact/aw_complaint and probably I would also suggest you to do that as well
Pankaj