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Cost per conversion (Please explain with more examples)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Here's an example of pausing keywords that have a very high cost per conversion: a monthly rule could pause all keywords with a cost per conversion that's more than $20 and at least 100 conversions in the last 30 days. Keep in mind, the performance metric ($20 cost per conversion) and data to be observed (100 conversions in a month) are very specific to each advertiser. They should be chosen based on your performance goals and your expertise about your business.

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Marked as Best Answer.
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Accepted by topic author Vivek D
September 2015

Re: Cost per conversion (Please explain with more examples)

Participant ✭ ✭ ✭
# 7
Participant ✭ ✭ ✭
Higher.

If it costs you $1 a click and you convert at 10% then your cost per conversion will be $10. cost per conversion will never be lower than cost per click

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Re: Cost per conversion (Please explain with more examples)

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
I am not sure what you're after with this example. The example for using automated rules to increase bids for keywords that are converting well and at a low cost per conversion.

Can you elaborate more on your question?

Re: Cost per conversion (Please explain with more examples)

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
hey Vivek,

Ahmed Ali makes a good point here. You have not really asked a question per se. could you please elaborate more on what you are looking for.

That being said, I would highly advise against making automated rules to pausing high converting keywords. Especially without closely monitoring the effect that this has on your other campaigns.

Sometimes a relevant keyword has many assisted conversions, or even just brand presence that when paused will cause a decline in other campaigns. Making automated rules to pause these keywords may have a negative effect that is not easy to monitor on the rest of your account.

Re: Cost per conversion (Please explain with more examples)

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

What is cost per conversion? What is the difference between Cost per conversion & cost per click? Yes, you are right this is example of automated rules can you elborate it? can you give me 1 or 2 more easy examples so can I understand?

 

Re: Cost per conversion (Please explain with more examples)

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭
Hey Vivek,

Cost per click and cost per conversion are 2 completly different metrics.

Cost per click refers to the amount you pay for each click of your advert.

That person is then taken to your website where you want them to perform a certain action, this action is known as a conversion and this is what cost pre conversion referes to, how much it costs you to get that action performed.

If every single person who clicks your ad, converts on your website then these 2 things would cost the same, but this is never the case. Cost per conversion is always higher than cost per click as you will often get people that click your ad but do not buy your prduct/download your white paper/sign up for your news letter etc.

learn about CPC here:
https://support.google.com/adwords/answer/116495?hl=en

Learn about CPA here:
https://support.google.com/adwords/answer/2472713?hl=en

hope this helps

Re: Cost per conversion (Please explain with more examples)

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Cost per conversion is always higher than cost per click
higher or lower?
Marked as Best Answer.
Solution
Accepted by topic author Vivek D
September 2015

Re: Cost per conversion (Please explain with more examples)

Participant ✭ ✭ ✭
# 7
Participant ✭ ✭ ✭
Higher.

If it costs you $1 a click and you convert at 10% then your cost per conversion will be $10. cost per conversion will never be lower than cost per click