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Cost per Conversion

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# 1
Follower ✭ ✭ ☆
I know I am asking a simple stupid question over here, but please pardon me for that. How does Google calculates Cost per Conversion? Honestly I thought that its simply total cost divided by total number of conversions, but to my surprise there was a difference. Anybody any whereabout?? Thankyou
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Marked as Best Answer.
Accepted by rashu (Google Employee)
September 2015

Re: Cost per Conversion

Top Contributor
# 2
Top Contributor

Hi CF,


No such thing here as a bad question, no worries at all.  You are correct that cost per conversion is total cost/total conversions.


I think it would be helpful for us to find out what you are reviewing for stats to see your difference.


1 Per-Click or Many-Per-Click Conversions?  What time range too? 


Can you share the discrepancies you found with us? 





Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Cost per Conversion

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# 3
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Godo question Califo..!

Also make sure you look at the very bottom line, the sun total, including display as well as search network.