Cost per Conversion
Re: Cost per Conversion
No such thing here as a bad question, no worries at all. You are correct that cost per conversion is total cost/total conversions.
I think it would be helpful for us to find out what you are reviewing for stats to see your difference.
1 Per-Click or Many-Per-Click Conversions? What time range too?
Can you share the discrepancies you found with us?
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’