Converting Keyword Trend Analysis
I've tried tool Supermetrics data grabber for adwords. You can create reports from AdWords and show metrics for campaigns, ad groups, keywords etc. I've found you can create graph for converting keywords and analyze trends for choosen keyword.
What do you think of that? Do you use any tool to analyze trends for keywords in your adwords campaign?
Re: Converting Keyword Trend Analysis
I haven't used Supermetrics, but for large clients, we use Doubleclick Search to manage campaigns and also for reporting. It gives well built graphs and charts worth sending to the client. For smaller clients we pull reports in to excel and generate graphs to charts.