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Converted Clicks vs Conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I will be gratefull to you if you can help me with the below questions:


Please let me know that the converted clicks & conversions is based on the IP address or the cookies?


when a user makes a conversion and it is counted as 1-per-click and if the same user coverts again within 30 days how the adwords will identify ,if the same user is conveting.Is it on the basis of IP address or Cookies?


  • If it is based on Cookies and as they can be deleted then the adwords will count it as the different conversion for the same user.
  • And If it is on IP then if the user has the dynamic IP on the system then user converts once again after the ip is changed then the adwords will count it as a different conversion or the same.

Re: Converted Clicks vs Conversions

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
AdWords uses cookies to track conversions. You can read more here: Unfortunately, it's not a 100% accurate system.