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Conversions not showing up in Adwords that show up in Analytics

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# 1
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We used google tag manager and setup goals in analytics to be tracked and paired our adwords account with analytics.

Conversions came in, they show up in analytics under the goals/campaigns/etc but when we look in adwords; it shows 0 conversions: see screenshot:


This is what it looks like in analytics:


Why don't the conversions data show up in adwords?   We have 6 confirmed leads that showed up in our CMS from our adwords campaigns and they don't show up in adwords only analytics.



1 Expert replyverified_user

Re: Conversions not showing up in Adwords that show up in Analytics

[ Edited ]
Top Contributor
# 2
Top Contributor


Out of 6 conversion 2 are with tag inactive and 4 are active but no recent conversions.
As I can see out of these 4 active conversion, 3 are goals created from analytics.
So, please check whether you have imported analytics goals to adwords account as might be all the conversions were generated from analytics goals.

Hope this link will give you some guidance:


Edit:  If already done, please ensure that you are using the proper date range in adwords when the conversions were recorded.

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