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Conversions from Paused Campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I recently received two conversions from a campaign that's been paused for several months. Does anyone know why this happened?

Re: Conversions from Paused Campaign

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Several months?? how many days exactly?
What Conversion window did you choose? The maximum conversion window is 90 days!
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Conversions from Paused Campaign

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Jennifer,

What is the conversion window setting for conversion in your account?
how long campaign is paused?

if you have chosen a conversion window of 90 days (90 days is maximum) conversion cookie will expires after 90 days. so if a user converted within 90 days after clicking an ad conversion will be attributed in that campaign.

so most probably reason behind getting conversion from a paused campaign is your conversion window setting days are greater then the time period of campaign being paused.

hope this helps!

Rahul Goel