Conversions for Enhanced CPC

Julie H · May 2017

I am auditing an account that has several conversion points set up. Some being imported from Analytics and some adwords conversion tracking. However, some of the conversions are duplicate information. Example one adgroup is reporting 21 total conversions from all the different types being pulled in however, the true number is more like 4.

My question is will google use all the conversion types to determine the bid with enhanced CPC.

Thanks

RobSkelton · May 2017

If you have multiple active conversions, then Google would presume them to all be valid, and if they aren't given a value, Google will presume they have equal importance. That's just a logical deduction.

For example, if you are importing a goal from Analytics, and also counting it as an AdWords conversion (say a thank you page with both Analytics and AdWords code on it), Google doesn't know if you are doing this on purpose or not.

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MosheTLV · May 2017

To my knowledge the duplication is a reporting issue and the conversions used for ECPC are AdWords' only.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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RobSkelton · May 2017

If you have multiple active conversions, then Google would presume them to all be valid, and if they aren't given a value, Google will presume they have equal importance. That's just a logical deduction.

For example, if you are importing a goal from Analytics, and also counting it as an AdWords conversion (say a thank you page with both Analytics and AdWords code on it), Google doesn't know if you are doing this on purpose or not.

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tomhalejr · May 2017

Yes. All conversions count for conversion based bidding.

Tom