Conversions column with two digits after the decimal point? Why ?
There is an update rolling now: 'Two digits after the decimal point' in 'Conversions' column.
I know that the question 'Why?' is not acceptable for Google nowadays : ) ..., but does anyone have a reasonable explanation why we need two zeros in this column?
Is there a case when conversions are different from an integer ?
Re: Conversions column with two digits after the decimal point? Why ?
Have a read of this document. https://support.google.com/adwords/answer/3438531?hl=en&ref_topic=6182369
Particularly, the first tip when combining conversion actions.
For each conversion action, you can see the average number of conversions resulting from a click by looking at the repeat rate (all conversions / unique conversions) in your reports.
Your customers make an average of 2.5 purchases over a 30-day period after they click on your search or display ad. The repeat rate for your "purchase" conversion action will show a value of 2.5.
There are a few other use cases for this, especially with conv (.opt) however I'd imagine this will also open up some doors for some additional reporting and columns down the line.