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Conversions column with two digits after the decimal point? Why ?

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# 1
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There is an update rolling now: 'Two digits after the decimal point' in 'Conversions' column.

I know that the question 'Why?' is not acceptable for Google nowadays : ) ..., but does anyone have a reasonable explanation why we need two zeros in this column?

Is there a case when conversions are different from an integer ?

2015-10-30 10_36_49-Campaign Management – Google AdWords.png

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Accepted by topic author popov_seo
November 2015

Re: Conversions column with two digits after the decimal point? Why ?

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# 4
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Re: Conversions column with two digits after the decimal point? Why ?

Top Contributor
# 2
Top Contributor
Hi Popov
Great question.
Have a read of this document. https://support.google.com/adwords/answer/3438531?hl=en&ref_topic=6182369

Particularly, the first tip when combining conversion actions.

For each conversion action, you can see the average number of conversions resulting from a click by looking at the repeat rate (all conversions / unique conversions) in your reports.

Example
Your customers make an average of 2.5 purchases over a 30-day period after they click on your search or display ad. The repeat rate for your "purchase" conversion action will show a value of 2.5.

There are a few other use cases for this, especially with conv (.opt) however I'd imagine this will also open up some doors for some additional reporting and columns down the line.

Re: Conversions column with two digits after the decimal point? Why ?

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# 3
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Hi Dave,

If we are talking about 'average' or 'rate' metrics - Yes, I agree. We can have a non integer number, but when we are talking about 'conversions': How can you have 2.5 conversions ?
Marked as Best Answer.
Solution
Accepted by topic author popov_seo
November 2015

Re: Conversions column with two digits after the decimal point? Why ?

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# 4
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Hi Popov,

The explanation can be found here:
https://support.google.com/adwords/answer/6270625?ctx=tltp#decimals

Thanks,

Frederik