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Conversions In Analytics Not Matching Up With AdWords

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# 1
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Analytics is showing me the right campaign data but AdWords is showing me one number for number of conversions and Analytics is showing me a different number.  It's been like this for a while.  Is this normal behavior and why?

 

Thanks.

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Conversions In Analytics Not Matching Up With AdWords

Top Contributor
# 2
Top Contributor

Just checking that you are referring to only AdWords conversions in Analytics, and not all conversions.

 

Conversions In Analytics Not Matching Up With AdWords

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# 3
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Yea I'm specifically referring to conversions under the AdWords report in Analytics.

Conversions In Analytics Not Matching Up With AdWords

Top Contributor
# 4
Top Contributor

Google have a comprehensive page on this topic:
https://support.google.com/analytics/answer/2679221