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Conversion window

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# 1
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If I set conversion window to 90 days and if conversion happensafter 90 days,where it will be reported?

 

Thanks

 

1 Expert replyverified_user

Re: Conversion window

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# 2
Top Contributor

Hi Santosh,


santosh s wrote:

If I set conversion window to 90 days and if conversion happensafter 90 days,where it will be reported?

 

Thanks

 


It will not be reported in Google AdWords, but there is a possiblity that it wil be tracked in Google Analytics, if you have set your goals similar to what you are measuring as conversion in AdWords. Reason being that analytics cookie expiration time lasts from 6 months to 2 years as far as I know.

More details about cookies explanation here: https://developers.google.com/analytics/devguides/collection/gajs/cookie-usage

 

My Thoughts!

Pankaj

Re: Conversion window

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# 3
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If it will be tracked in analytics, that conversion will come under 'direct' in analytics?
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Accepted by topic author santosh s
September 2015

Re: Conversion window

Top Contributor
# 4
Top Contributor

Read this for more clarification from the Analytics help center reference:-

 

Analytics.png

 

Pankaj