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Conversion value not set and non-standard implemtation

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have adwords with Wordpress theme setup and their support is not sure why its happening and suggested to contact Google support.

 

Here's their response:

 

As the description implies, you need to declare google_conversion_value as well to your tracking code. Along with these lines,
var google_conversion_id = 869xxxxxxx;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "SpVnCJKah3EQxxxxxxxx";
var google_remarketing_only = false;


Though I'm not sure what value you should set, you may want to contact google developer in this case.

 

4f7fa7968a214e808bf19585c42c5f00.png

 

1 Expert replyverified_user

Conversion value not set and non-standard implemtation

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi @Special Touch H,

 

First, you can ignore the "conversion value not set error". That is optional anyway. As long as your tag is firing then you should be ok. Or you could define a relative value for that conversion and add this to the code: var google_conversion_value = 1.00;

 

Secondly, I see the "non-standard implementation" error all the time with wordpress installs. Mainly, because the code isn't being inserted immediately after the beginning <body> tags.

 

Could you confirm where you installed it? Most wordpress themes don't give you direct access to all the pages directly in the CMS. Normally, you would need to install this script using a FTP client or through cpanel access.

 

Also, remember that the "blue" colored prompts in Tag Assistant are mainly to let you know that google can detect your tags but that it can be tweaked for better performance. "Red" means that it wasn't setup properly and won't perform the actions you've defined. And "green" means you're gravyyyyyyy!

 

 

 

 

Re: Conversion value not set and non-standard implemtation

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for the reply Cameron!

 

Wordpress is on a dedicated server so I have access to FTP files. Their support suggested to use functions.php inside the child theme. So I inserted at the bottom and they verified it.

Is there any other solution or plugin that will work 100% ?

I understand that its just a warning but would like to get it to work properly.

 

Here's the code:

 

// Additional Functions

// =============================================================================







// START Add Google Tag Manager Code in Head

// =============================================================================

function my_custom_code1(){

?>



<!-- Google Code for Tracking users Conversion Page -->

<script type="text/javascript">

/* <![CDATA[ */

var google_conversion_id = 869522xxxx;

var google_conversion_language = "en";

var google_conversion_format = "3";

var google_conversion_color = "ffffff";

var google_conversion_label = "SpVnCJKah3EQ5bjxxxx";

var google_remarketing_only = false;

/* ]]> */

</script>

<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">

</script>

<noscript>

<div style="display:inline;">

<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/869522xxx/?label=SpVnCJKah3EQ5xxxxxx&guid=ON&script=0"/>

</div>

</noscript>



<?php 

}



add_action( 'wp_footer', 'my_custom_code1', 10 );



// END Add Google Tag Manager Code in Head

Conversion value not set and non-standard implemtation

Rising Star
# 4
Rising Star

Just in case you didn't realise... the conversion code is usually placed on a thank you page or sometimes an important page like the contact page. It doesn't go on every page. 

 

Re: Conversion value not set and non-standard implemtation

Explorer ✭ ✭ ✭
# 5
Explorer ✭ ✭ ✭

@RobSkelton is right. Usually the conversion code is placed on a "thank-you" page or "checkout" page to track a single conversion. Placing the conversion code in functions.php is a global placement of all your pages....which means every page would trigger a conversion. This isn't ideal...also that isn't the correct file to interject your code. Normally you would place your remarketing code and all pages so you can capture all traffic and remarket to that audience in Adwords.

 

Also, like i said, the code should be implemented right after the opening <body> html. In wordpress, you should have access to headers.php and you should be able to place your tracking code immediately after the body tag. But again, this should be a remarketing tag placement because it's global....not a conversion code placement.

 

Screen Shot 2017-05-18 at 9.19.54 AM.png

 

Which page are you trying to track as a conversion and what is the page url?

Re: Conversion value not set and non-standard implemtation

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Thanks for the replies guys!

 

When I signed up for Adwords at some point suggestion to add this code to my website was shown.

It looks like I misunderstood what's the purpose of it. Since I'm paying for Adwords I was hoping to get more details about my visitors, where they came from and which pages they clicked on.

Its a small local business that does not sell anything online but provides service at customer homes and the website serves as information about the business and what we do, schedule an appointment and contact us etc.

Looks like this code should only go on contact us page in my case?

Here's the url https://goo.gl/wcAIXB

Conversion value not set and non-standard implemtation

Rising Star
# 7
Rising Star

I recommend:

 

Installing conversion tracking for phone calls - the code goes in header.php above </head>

 

Making a thank you page for your contact form and tracking visits to it. Make an Analytics goal and import it into AdWords. Gravity Forms lets you choose a thank you page for your form.

 

 

Re: Conversion value not set and non-standard implemtation

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Hey guys,

 

Cameron R replied yesterday and I have entire reply in my email but its gone from this thread?

 

Anyway, he recommended https://www.google.com/analytics/tag-manager/ and that's really interesting because it seems to be all in one solution. Quick search shows that I need to have header.php in my child theme's folder and add it there. Will look into.

 

RobSkelton,

As you saw I do have Gravity Forms and a thank you page once someone emails me. My confusion is why would I track thank you page when I know visitor was already on my contact page and did contact me?

 

Thanks!

Conversion value not set and non-standard implemtation

[ Edited ]
Explorer ✭ ✭ ✭
# 9
Explorer ✭ ✭ ✭

@Special Touch H

 

That's weird. But yes, Google Tag Manager is a great solution for consolidating your conversion tags. And for a wordpress install, that is correct. Implement the tag manager snippet in the header.php file. Including that snippet in your child theme will ensure that the code isn't accidentally overwritten whenever you update your wordpress theme.

 

The reason why it's still valid to track the thank-you page after the gravity form submission is so you can determine if that submission was associated to an Adwords campaign. You can only assume that you will also receive direct or referral traffic that submit forms also, correct? And you will want to determine if your Adwords campaigns are contributing to those submissions.

 

A conversion in Adwords will be triggered if a user clicks on your ad and makes it to the thank-you. page.

Re: Conversion value not set and non-standard implemtation

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Hate to see you write your reply twice, much appreciated!

 

I went ahead and setup Google Analytics with Google Tag Manager using this tutorial http://www.wpbeginner.com/beginners-guide/how-to-install-and-setup-google-tag-manager-in-wordpress/

And now it shows properly setup.

Google Analytics is working but I'm not sure about which tag for Adwords to use.

 

Capture.PNG 

With my type of business I think I should use conversion tracking?

Just making sure I'm setting it up correctly.

 

On my contact page I have phone number and just email address. There's no way to connect clicks on the email and phone number with Adwords? Its actually impossible only using contact form and thank you page?

Adwords and contact form/thank you are only ways to see if new customer came from Google ads.