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Conversion tracking tag

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi there,

 

The Problem

I have inserted Google Adword's tag into the thank you page and in the tracking status (Tools > Conversions) the speech bubble says the Conversion tag is active. However, if I go to Display Network (1 critical issue needs attention) of any campaign it says that it isn't active. 

 

The Questions

Which message should I pay attention to? Could this be a matter of campaign configuration rather than a tag incorrectly implemented? 

 

The Status

  • Right now we have no ads running
  • The script opens up with: <!-- Google Code for [NAME] Conversion Page -->
  • The https protocol has been added into the tag

Thanks in advance

1 Expert replyverified_user

Conversion tracking tag

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Suggestion: install the Google Tag Assistant' into Chrome browser then us it on the 'thank you' page (url) where the tag is installed. 

 

In my experience, the tag assistant will give you a reliable indication of whether the tag is installed and firing properly, in real time.

 

hth

Conversion tracking tag

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

try testing if conversions are being recorded by following through the conversion procedure 

 

regards

 

Zaby

Conversion tracking tag

Top Contributor
# 4
Top Contributor

"Unactive" just means there hasn't been a conversion in the last 7 days. It doesn't mean the conversion tag isn't working. This confuses quite a few marketers. I which Google would reword it. 

https://support.google.com/adwords/answer/1722021