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Conversion tracking question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can someone confirm the proper placement of the conversion tracking code within a particular website;  is the tracking code placed on only one page of the website, or, can it be placed on multiple pages?

2 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Rob W
September 2015

Re: Conversion tracking question

Google Employee
# 2
Google Employee

Hi Rob,

 

Thanks for your question. Yes, you can add the tracking code on however many pertinent pages are on your website (i.e. Contact page, Sign up, etc). 

Marked as Best Answer.
Solution
Accepted by topic author Rob W
September 2015

Re: Conversion tracking question

Top Contributor
# 3
Top Contributor
Hi Rob,

In addition to JP great reply I would add some more point.

Use seperate conversion code for diffrent Thank you page. For example Micro and Macro conversion such as Purchage payement page, Signup thank you page.
Adding same conversion code on diffrent page of your website will not give actual result.

Here is the link that you can read for more info:-

https://support.google.com/adwords/answer/1722054?hl=en
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Conversion tracking question

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
hi rakesh...

when you say separate..you mean with a different conversion tracking code (the 9 digit number inside the snippet : 9xxxxxxxx has to be allocated to each type of conversion ?) i don't think so ..

Re: Conversion tracking question

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Hi mozllo,

 

Yes the google_conversion_id is the same for all conversions generated by AdWords in an account , but the google_conversion_label is different for every conversion, so basically a new code is generated for every conversion type ( purchase, sign up or other).

 

This is an example of a conversion code :

 

<!-- Google Code for test Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 9nnnnnnnnnn;
var google_conversion_language = "en";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label = "zGz_nnnnnnnoMiivAM";
var google_conversion_value = 0;
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/9nnnnnnnnnn/?value=0&amp;label=zGz_nnnnnnnoMiivAM&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

Re: Conversion tracking question

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆
Ok, yes !

Tks Adrian...

Re: Conversion tracking question

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi Adrian,

I am not sure that I am clear in what you are saying ... Do you mean that Adwords automatically generates a separate conversion code (label) for each separate conversion snippet that you place on different pages that you are trying to track?
Marked as Best Answer.
Solution
Accepted by topic author Rob W
September 2015

Re: Conversion tracking question

Top Contributor
# 8
Top Contributor
Hi Rob,

Yes, when you create a new conversion code AdWords automatically generates a seperate conversion code label.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Conversion tracking question

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Many Thanks Rakesh and Adrian. The help is appreciated.
Marked as Best Answer.
Solution
Accepted by topic author Rob W
September 2015

Re: Conversion tracking question

Collaborator ✭ ✭ ✭
# 10
Collaborator ✭ ✭ ✭

You can also define Goals in Google Analytics and import them as conversions. In this case , no extra code needed, just Google analytics which you probably have installed on all pages anyway.

 

https://support.google.com/adwords/answer/2375435?hl=en

 

With Goals you can define conversions also with "how many seconds visited a page" to separate visitors who are more or less interested in your landing pages. Just make sure not to duplicate conversions, traking with analytics the same as with adwords conversions.