Conversion tracking on events
I'd like to track following scenario
- Prospect clicks on my text ad that is set up via AdWords campaign
- Prospect lands on a page
- Prospect clicks on the link (that will lead him to external affiliate merchant)
When prospect clicks on the link, I would consider that as a conversion. I'd like to track campaign conversions and ultimately know, what keyword has led to a conversion. How can I configure AdWords or Google Analytics (it does not matter, which one) to measure that?
My current status:
The ad campaign is currently running and I am measuring Link click events (set up via Tag Manager). But those information (Campaign clicks and events) are disparate and I cannot link them together. I was hoping to find a solution by linking campaign conversions to specific event fired, unsuccessfully. I'll glad for any suggested configuration to will enable me to measure the above. Thanks.
Hi Braňo and Welcome to the AdWords Community!
Here is how I would approach, via a three step process -
1. Set up a Click on your affiliate link as an Event in Google Analytics.
2. Set your Event to be a Goal in Google Analytics.
Once you do this you should be able to see Conversions at the Keyword, Ad, Ad Group, and Campaign level inside of AdWords. You should also make sure that your Google AdWords Account and your Analytics Account are linked.
If you've already configured Google Tag Manager to track link click events, you can simply trigger the AdWords conversion tracking tag when that specific link is clicked.