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Conversion tracking missing conversions

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

My adwords seems to be missing conversion, up to about 30% of them in some instances.

 

I have no idea why this is.  I use wordpress and a javascript form widget that redirects to a thank you page.

 

I have absolutely no idea why it isn't working properly!

 

If anyone can shed any light on this I'd most appreciate it.

Re: Conversion tracking missing conversions

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Adam,

Here may be the causes

1.) People are exiting without visiting the thank you page. Highly impossible but its a guess because we are not seeing your website.
2.) Have you enabled Conversions as a column on the adwords interface? Because using converted clicks can give away inaccurate picture.
3.) Wrong implementation of Conversion Tracking on your wordpress website.

Re: Conversion tracking missing conversions

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Adam,

Another reason is cookie based. Remember that while most people browse with cookies enabled, some do not. If they do not have cookies enabled when clicking your ad then your conversion tracking will not fire.

Furthermore if you have the tracking indicator on your site they can opt out there, again not firing conversion tracking

Good Luck