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Conversion number is bigger than clicks

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# 1
Visitor ✭ ✭ ✭

I set up a new campaign for a new website two days ago, and created Conversion to track consumers' behavior.


My accumlicated clicks is 2, while the conversion get 3!!


Is it normal?




1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Daphne K
September 2015

Re: Conversion number is bigger than clicks

Top Contributor
# 2
Top Contributor

Hi Daphne, and welcome to the Community.


If you look at the column heading in your second screenshot (I can't see your first, unfortunately) you'll see that those 3 conversions have been recorded as "Many-per-click".  This means one click on an Ad resulted in 2 or more actual conversions so yes, it's completely normal!


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Re: Conversion number is bigger than clicks

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# 3
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Got it. Thank you Smiley Happy