Conversion number is bigger than clicks
I set up a new campaign for a new website two days ago, and created Conversion to track consumers' behavior.
My accumlicated clicks is 2, while the conversion get 3!!
Is it normal?
Re: Conversion number is bigger than clicks
Hi Daphne, and welcome to the Community.
If you look at the column heading in your second screenshot (I can't see your first, unfortunately) you'll see that those 3 conversions have been recorded as "Many-per-click". This means one click on an Ad resulted in 2 or more actual conversions so yes, it's completely normal!