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Conversion number is bigger than clicks

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# 1
Visitor ✭ ✭ ✭

I set up a new campaign for a new website two days ago, and created Conversion to track consumers' behavior.

 

My accumlicated clicks is 2, while the conversion get 3!!

 

Is it normal?

click-report.JPG

 

conversion-report.JPG

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Accepted by topic author Daphne K
September 2015

Re: Conversion number is bigger than clicks

Top Contributor
# 2
Top Contributor

Hi Daphne, and welcome to the Community.

 

If you look at the column heading in your second screenshot (I can't see your first, unfortunately) you'll see that those 3 conversions have been recorded as "Many-per-click".  This means one click on an Ad resulted in 2 or more actual conversions so yes, it's completely normal!

 

More about conversion tracking

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Daphne K
September 2015

Re: Conversion number is bigger than clicks

Top Contributor
# 2
Top Contributor

Hi Daphne, and welcome to the Community.

 

If you look at the column heading in your second screenshot (I can't see your first, unfortunately) you'll see that those 3 conversions have been recorded as "Many-per-click".  This means one click on an Ad resulted in 2 or more actual conversions so yes, it's completely normal!

 

More about conversion tracking

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Conversion number is bigger than clicks

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Got it. Thank you Smiley Happy