1.7K members online now
1.7K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me

Conversion Tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I ran a report on July 31  for (july 1 -31) in adwords and it showed 60 conversions... I ran the same report (july 1 - 31) today August 5 and it shows 86 conversions....  


Any idea why there is a drastic change in conversion data?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Conversion Tracking

Top Contributor
# 2
Top Contributor

The AdWords cookie lasts for 30 days. Conversion data can change up to 30 days after the fact. 

If a visitor landed on your site on July 31st, the conversion may not show until late August if they converted at a later time.