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Conversion Tracking problems?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

We have been working with our web development team to try and implement Conversion Tracking on our site. Late last week we were told by them that it had been completed, however after the weekend we are yet to see any results. We are certain that conditions have been met which should have triggered conversions, as we currently have an outdated, basic system for tracking them which we were hoping to replace with Conversion Tracking. However, despite several transactions occurring which ought to have triggered conversions, no data seems to be appearing.

 

The code we are using is as follows;

 

<!-- Google Code for Purchases Conversion Page -->

<script type="text/javascript">

/* <![CDATA[ */

var google_conversion_id = 1072459420;

var google_conversion_language = "en";

var google_conversion_format = "3";

var google_conversion_color = "ffffff";

var google_conversion_label = "MvI0CI367AUQnN2x_wM";

var google_conversion_value = 0;

/* ]]> */

</script>

<script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js">

</script>

<noscript>

<div style="display:inline;">

<img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/1072459420/?value=0&amp;label=MvI0CI367AUQnN2x_wM&..."/>

</div>

</noscript>

 

 

And we are using it on this page of our site;

 

http://carterandbond.com/completed.phtml

 

 

Could someone please look into this and tell us what, if anything we are doing wrong?

 

 

Kind regards,

 

Mark Teo

 

CARTER and BOND

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author carterandbond
September 2015

Re: Conversion Tracking problems?

Top Contributor
# 6
Top Contributor

Hi Mark,

 

Maybe I answered a little too quickly. I took a look at your page and found this:

 

vargoogle_conversion_id = 1072459420; 
vargoogle_conversion_language = "en"; 
vargoogle_conversion_format = "3"; 
vargoogle_conversion_color = "ffffff"; 
vargoogle_conversion_label = "MvI0CI367AUQnN2x_wM"; 
vargoogle_conversion_value = 0; 


That is an error. There must be a space between "var" and the variable name. The only conversions you will record like this would be on browsers with Javascript disabled. Go back to your web development team and ask them to correct this, it's just plain wrong.

 

There are 2 values that are critical in tracking conversions, google_conversion_id and google_conversion_label. google_conversion_value is important if each conversion has a different value. Instead of assigning values to the variables, values have been asigned to vargoogle_conversion_id, vargoogle_conversion_label and vargoogle_conversion_value. I would think your web development team would know this.

 

Since this is an ecommerce site, ask that team to figure out how to replace the 0 in "google_conversion_value = 0; " with the actual value of the sale. That will really help when you analyze the results.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

View solution in original post

Re: Conversion Tracking problems?

Top Contributor
# 2
Top Contributor

You will only see conversions in AdWords if those conversions were triggered by visitors who originated from AdWords. Thus if you have purchases completed by visitors who found you through organic search or a referral source, these will not record in AdWords.

 

Are you sure that the visitors that completed a purchase came from AdWords? If you want to record your eCommerce activity across all sources, you will need to do this in Analytics....

 

Hope that helps

Re: Conversion Tracking problems?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

We currently have a keyword affiliate system which tells us if they clicked through a certain campaign, but not through which ads or keywords; so yes, we're certain that we've had a few purchases via AdWords over the weekend.

 

I did see mention that it may take 24 hours for conversions to appear; if that's the case, that may have been the issue, although it's a bit of a stretch unless they are taking a little longer.

 

Does everything seem to be in order regarding our code, then? And how would we go about recording everything else in Analytics? We do have an account for that, but I'm not sure we're utilising it as well as we could be.

Re: Conversion Tracking problems?

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Hi

 

 And how would we go about recording everything else in Analytics?

 

This is more of a question for the Analytics-forums. But I can tell that you need to set up goals in Analytics and you probably want to use Event tracking to record specific actions (like click on a button). Define an Event as a goal and then import goals to AdWords to get data also in there.

Re: Conversion Tracking problems?

Top Contributor
# 5
Top Contributor

Hi Mark,

 

About the only way to know for sure if the code is working is to do a live search for one of your keywords, click on your own ad, then complete a conversion action.

 

When you link your AdWords and Analytics accounts, you can get much more specific data on the ad, ad group, keyword and campaign that produced the conversion.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords
Marked as Best Answer.
Solution
Accepted by topic author carterandbond
September 2015

Re: Conversion Tracking problems?

Top Contributor
# 6
Top Contributor

Hi Mark,

 

Maybe I answered a little too quickly. I took a look at your page and found this:

 

vargoogle_conversion_id = 1072459420; 
vargoogle_conversion_language = "en"; 
vargoogle_conversion_format = "3"; 
vargoogle_conversion_color = "ffffff"; 
vargoogle_conversion_label = "MvI0CI367AUQnN2x_wM"; 
vargoogle_conversion_value = 0; 


That is an error. There must be a space between "var" and the variable name. The only conversions you will record like this would be on browsers with Javascript disabled. Go back to your web development team and ask them to correct this, it's just plain wrong.

 

There are 2 values that are critical in tracking conversions, google_conversion_id and google_conversion_label. google_conversion_value is important if each conversion has a different value. Instead of assigning values to the variables, values have been asigned to vargoogle_conversion_id, vargoogle_conversion_label and vargoogle_conversion_value. I would think your web development team would know this.

 

Since this is an ecommerce site, ask that team to figure out how to replace the 0 in "google_conversion_value = 0; " with the actual value of the sale. That will really help when you analyze the results.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Conversion Tracking problems?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Hi Pete, thanks very much!

 

I've forwarded this onto our web guys (outsourced to a third party sadly, so any changes to the site mean a rather frustrating and slow-paced back-and-forth). You're right though, the code I gave to them did have the omitted spaces in, so I'm not entirely sure how they managed to get lost in transition.

 

I've also enquired about getting the conversion value to mirror the order value- as you say, it would certainly be useful. However whether or not we can implement it will rely very much on how much our web devs will charge us to do so. Sadly they do have a habit of being less than modest in terms of how long work takes them, and charging accordingly; I'm certainly no coding expert, but having dabbled with basic HTML in my teenage years I at least have a rough idea of how long certain things should take. Claiming that pasting a piece of code into our site (which I already generated for them) took them an hour and a half and then charging accordingly means that we'll have to be very wary as to how much they'll want from us to implement something more complex.

Re: Conversion Tracking problems?

Top Contributor
# 8
Top Contributor

Just a follow up comment...

 

you have Goolge Analytics tracknig upo on your site, and I am assuming that you are using some kind of shopping cart software on the site.

 

Most of these have eCommerce tracknig built in - and in most cases in your store configuration there is an option t oadd Google Analytics tracking. Often this is as simple as adding your UA number (yours is : UA-35128878-1).

 

Youl would need to check your Analytics settings - there is a check obx to tell GA that yours is an eCommerce site - and that's it - you would be tracknig your sales (as well as their values) in GA. After a few transactions from AdWords visitors, some of that data would become available for import back in AdWords...

 

This is something I would suggest you implement.

 

Re: Conversion Tracking problems?

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

I've already ticked the ecommerce option in our Analytics account (I think I did this yesterday), but nothing is appearing yet.

 

I did speak with Google yesterday and heard this could be due to to the URLs we are using in our adwords campaigns. I'm aware of this, but we are waiting for the Adwords Conversion Tracking to go live before we edit the URLs.

 

To enable the ecommerce tracking, would we simply need to give the UA number to our web devs and tell them where it needs to be added? They're currently working on the Conversion Tracking, as the aforementioned problem with spaces seems to keep recurring at the moment, so the code still isn't working yet.

Re: Conversion Tracking problems?

Top Contributor
# 10
Top Contributor

That would depend upon the shopping cart you are using - as I mentioned, most of them are geared up for GA tracking and it's a case of simply activating it.

 

Once you've ticked the eCommerce box in the settings you should have an eCommerce option in the views for traffic sources. You'll be able to see the activity there once your cart is sending the information back.