Conversion Tracking on a Facebook App
Can anyone offer advice on how to set up AdWords conversion tracking within a Facebook app?
This is the process:
- Person clicks on text ad
- Lands on the Facebook app permission dialogue page (i.e. approve or cancel), clicks Go to App
- Lands on their user page in the app
We don't have a distinct Thank You page, so how do we make sure conversions are being tracked correctly?
Any help is much appreciated.
Re: Conversion Tracking on a Facebook App
You're advertising your Facebook page with AdWords? OK.
What is the conversion action--when the user grants app permission?
Isn't the permission dialogue all Facebook now? It seems when a user lands on your app, either they're already a user or they are a new user. Users have a page in the app, so I'm guessing they also have a db record somewhere.
My idea would be if you are adding a new user, return the conversion code with the user page. If it's a returning user, don't include the code. You wouldn't want the code permanently on the page as that would record a conversion everytime the user visits your app.
Best of Luck!
Re: Conversion Tracking on a Facebook App[ Edited ]
April 2012 - last edited April 2012
It's a Facebook App we're driving traffic to (not to be confused with a Facebook Fan Page). A conversion on a Page would be a Like, whereas a conversion in an app is an "install".
So the conversion action is when the user (who is already a Facebook user) grants the App permission - and now becomes a registered user of the app. Anyone can land on the app without being registered/ installed - but (as you stated) - they can only see their unique Profile (within the app) when they are an App user.
That was what I was thinking - to include the conversion code on the user's app profile page (the 1st page they see after approving the app - as soon as they convert) - but only the 1st time they visit it.
Thanks for the input.