AdWords
2.7K members online now
2.7K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Conversion Tracking from Live Chat

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi all,

 

I have implemented Live chat feature on the website (on the PPC landing pages as well).

 

Is it possible to track the conversions from Live chat feature through Adwords campaign?

 

Thanks in advance.

 

Regards,

Suyog

4 Expert replyverified_user

Re: Conversion Tracking from Live Chat

Google Employee
# 2
Google Employee

Hi Suyog,

 

Thank you for your posting. In anwser to your first question, you should be able to add the conversion tag with no problems on your PPC landing pages. Technically if you can add the conversion tag to the Live Chat feature section in your webpage, then it should work. If you need help to re-target the conversion tag please refer to our Setting up conversion tracking on our Help section here: https://support.google.com/adwords/answer/1722054

Marked as Best Answer.
Solution
Accepted by John Paul (Google Employee)
September 2015

Re: Conversion Tracking from Live Chat

Top Contributor
# 3
Top Contributor
Hi Suyog,

Adding some more point here:- You can use the Event traffic feature to track the live chat button..
Event tracking is used to track or record user interaction with website elements, such as a Flash-driven menu system.

You can use the event traffic from both Google analytics and Google tag manger:-

Here is the link that you can follow for more info:-

https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide

http://analytics.blogspot.com/2013/10/no-code-required-auto-event-tracking.html?m=1

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Conversion Tracking from Live Chat

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Rakesh,

Thank you for your response. Do you know if this workaround is still applicable? The end goal would be to track chat starts in GA and feed them into a bid management tool as a conversion type.

Thanks!

Re: Conversion Tracking from Live Chat

Top Contributor
# 5
Top Contributor
Most Live Chat software options have event tracking built in - you may need to add the GA code to your config somewhere, but you should ask your chat provider how to track the chats....

Then by setting up events as goals you can then import them back into AdWords as conversions....

Re: Conversion Tracking from Live Chat

Community Manager
# 6
Community Manager
This 2014 thread has been closed to new replies. 
 
Should anyone have a new or unanswered question related to this topic, please start a new thread and post a clear, specific and detailed question that describes your particular situation.
 
This will improve the visibility of any new questions as well as help other forum members to understand your question fully, and answer it in a useful and effective way
 
To start a new thread, please go to the top level of the AdWords Community, and from there, click on the board that is most closely related to your question. After that, you can click on the pink "+" sign in the lower right corner of the screen to start a new topic.
 
Thank you.