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Conversion Category

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,


What is Purchase/Sale in the conversion category from the drop-down menu? Does this mean that my ads will optimise FOR a Purchase/Sale conversion or will be targeting people who has purchased/we made a sale to? 

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Accepted by topic author Farid N
June 2017

Conversion Category

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @farid n,

 

Negative, it doesn't. Purchase/Sale is nothing more than just a conversion category that may house a conversion action. You may want to opt into any of the manual or automated bid strategies, irrespective of the conversion categories you have chosen to use. 

 

Best,

Lakatos

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Farid N
June 2017

Conversion Category

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @farid n,

 

Negative, it doesn't. Purchase/Sale is nothing more than just a conversion category that may house a conversion action. You may want to opt into any of the manual or automated bid strategies, irrespective of the conversion categories you have chosen to use. 

 

Best,

Lakatos

Conversion Category

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hi Farid,

 

I agree to what Lakatos said, It's just a category and nothing else. The optimization purely depends on the targeting and the bidding strategy you will be using.

 

Thanks,

Rajat

Conversion Category

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thank you! 

Thank helps a lot for someone who's learning to get into it. I was wondering if category is how Google Ads defines an optimisation strategy or a Standard Event.

Much appreciated!

Conversion Category

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you! 

I appreciate the help!