Content Experiments: Improve your landing pages
Google Analytics offers an effective way to test your website. Content Experiments have three main areas: the experiment-setup wizard, the list of experiments, and the individual reports for each experiment. To create an experiment from this page, click Create experiment and follow the steps on the provided link. Otherwise, watch this short video to learn how to set up Content Experiments.
What are the main improvements? You’ll be able to add goals, eCommerce, site usage to the reports.
What will you find in the report?
The status of your experiment
How the pages in your experiment are performing
Whether a particular page is clearly outperforming the rest
Re: Content Experiments: Improve your landing pages
I urge ANYONE who's bottleneck is conversion rate (and let's be honest, who couldn't do with a few % higher conversion rates) to try this tool. It's the most underrated feature of GA.