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Content Campaign Performance Report | Display | Content Impression Share field

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys

Content Campaign Performance Report ,a GDN - Display Campaign.

I wish to understand the Content Impression Share field. it shows only values of "--" or "< 10%" and nothing more.

Just asking what does the -- means?
My assumption is that the close to 0% but i want to be sure.

 

Thanks

Or

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Content Campaign Performance Report | Display | Content Impression Share field

Top Contributor
# 2
Top Contributor

Hello;
I'm not familiar with the term: "Content Impression Share field"

Can you link the documentation?

https://support.google.com/adwords/answer/7103314

-- Usually means  that not enough data has been accumulated that the system can calculate  a  statistically reliable value 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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