Confused about 'clicks'
My data shows the following:-
Search & Display Networks Standard -- Campaign deleted100.00% 2,048 200,438 1.02% £0.07 £133.18 1.1
So, the data shows 2048 clicks this month, not bad. However my OMNITURE recorded site traffic only shows 635 visits to the direct page link this month. I understand that some clicks don't get through, but 1413? This equates to nearly 70% of clicks and £92 worth of clicks that supposedly went nowhere?
Am I missing something?
I have stopped all my advertising due to concerns over this.
Re: Confused about 'clicks'
Thank you for your posting. Regarding clicks issue with your AdWords account, I've asked our AdWords Support team to follow-up with you on this issue. You should be contacted by a member of the Support team soon.