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Confused about 'clicks'

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My data shows the following:-


Search & Display Networks Standard -- Campaign deleted100.00% 2,048 200,438 1.02% £0.07 £133.18 1.1


So, the data shows 2048 clicks this month, not bad.  However my OMNITURE recorded site traffic only shows 635 visits to the direct page link this month.  I understand that some clicks don't get through, but 1413?  This equates to nearly 70% of clicks and £92 worth of clicks that supposedly went nowhere?

Am I missing something? 

I have stopped all my advertising due to concerns over this.

1 Expert replyverified_user

Re: Confused about 'clicks'

Google Employee
# 2
Google Employee

Hi Dylan,


Thank you for your posting. Regarding clicks issue with your AdWords account, I've asked our AdWords Support team to follow-up with you on this issue. You should be contacted by a member of the Support team soon.