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Comparing conversions in Analytics and Adwords

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello to everybody,

 

I am dealing with a little issue as I am creating a balance sheet for my Adwords campaign. We have set up a double tracking of conversions - transactions by the Analytics tag and Adwords tag. The settings of the tags is the same - periode, attribution, amount of conversion etc.

Now I would like to check with you if I can compare the results in Analytics and Adwords and to have the similar results.

If I check the results of direct and assisted conversions in Analytics, would I have the same sales figures in Adwords ? 

 

And you, which results do you use for your presentations ? 

 

Thank you so much for your help and time!!!

 

Kat

 

 

1 Expert replyverified_user

Comparing conversions in Analytics and Adwords

Top Contributor
# 2
Top Contributor

Hi @Kat G,

 

There are some discrepancies between those metrics in AdWords and GA. The table linked-to below will give you some helpful insight.

 

* Comparing Analytics and AdWords conversion metrics *

https://support.google.com/analytics/answer/2679221

 

Best,

Lakatos

Comparing conversions in Analytics and Adwords

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Hello Lakatos,

 

Thanks for your reply. I know that there are the different calculations of conversions. But I would like to know if I can get the same or similar results if I count the indirect and direct conversions from GA and the amount of conversion from Adwords. 

 

Or how do you do your reporting of campaigns ?

 

I am asking this question juste because the company is checking the results in GA and then they do not understand where I get my numbers because they can not read the numbers in Adwords...

So thats why I am interested in this comparaison.

 

Thanks !!