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Comparing Store Visit Data

KC4
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# 1
KC4
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I recently increased the bid modifiers for campaigns which have a higher than average in store visit rate by 10% for 5 miles around all stores.

 
I want to see if there was lift in store visit rate after the bid changes, but I don’t know how to control for seasonal variation without a control set.
 
Any ideas?
1 Expert replyverified_user

Re: Comparing Store Visit Data

Top Contributor
# 2
Top Contributor
Hi Kerrie
Unfortunately, this is something you'll have to use your OWN data on. I totally feel your pain here but the best bet is to compare it using AdWords or GA data from a previous similar or identical period.

You might also want to try AdWords Campaign Experiments for this so that you can use a subset of your traffic to measure the impact of the change and that way, you eliminate the need to even consider seasonal variation.