AdWords
2.7K members online now
2.7K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Combined Targeting Results on Display Network

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

Thanks for viewing this post.

 

I have questions about combined targeting results on display network.

 

I'm currently running a Contextual + Topic campaign and set as "Target and bid" (previously was set as "Bid only").

 

*Due to limited space, please click here for the result screenshots

 

<a href='http://postimg.org/image/m4u5o2yg9/' target='_blank'><img src='http://s12.postimg.org/m4u5o...

 

Questions:

1) Why this discrepancies happened?

2) Should I add both keyword & topic results together during reporting or follow ad group level results in stead?

 

 

 

1 Expert replyverified_user

Re: Combined Targeting Results on Display Network

Top Contributor
# 2
Top Contributor

Hello;

This is a nice question;

When you include keywords with topics, for every page on the display,  the system tries to identify a "leading keyword" that represents the theme of the webpage. So, you could bid on this keyword. (Similar to search)

I would definitely include keywords with topics or placements. This  narrows the pages  your ad is shown on,  to relevant pages within topics, which ALSO match the theme of the keywords. (AND condition applies).

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Combined Targeting Results on Display Network

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi,

Thanks for the replied.

Should I add both keyword & topic results together during reporting or follow ad group level results in stead? Logically, both different tabs (keywords & topic) results under the main tab of Display Network in AdWords dashboard should tally with each other but the situation right now is opposed if you clicked on the link I posted.

What do you think?