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Clicks vs site visitors

mw
Visitor ✭ ✭ ✭
# 1
mw
Visitor ✭ ✭ ✭

I'm seeing about 3 times as many clicks as site visitors. How can this be? Shouldn't each click produce a site visit?

mw

3 Expert replyverified_user

Re: Clicks vs site visitors

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Welcome To Our Growing Community,

According to the Help Center

 

Clicks vs. Visits

There is an important distinction between clicks (such as in your AdWords Campaigns reports) and visits (such as in your Visitors reports). The Clickscolumn in your reports indicates how many times your advertisements were clicked by visitors, while Visits indicates the number of unique sessions initiated by your visitors. There are several reasons why these two numbers may not match:

  • A visitor may click your ad multiple times. When one person clicks on one advertisement multiple times in the same session, AdWords records multiple clicks while Analytics recognizes the separate pageviews as one visit. This is a common behavior among visitors engaging in comparison shopping.
  • A user may click on an ad, and then later, during a different session, return directly to the site through a bookmark. The referral information from the original visit is retained in this case, so the one click results in multiple visits.
  • A visitor may click on your advertisement, but prevent the page from fully loading by navigating to another page or by pressing the browser'sStop button. In this case, the Analytics tracking code is unable to execute and send tracking data to the Google servers. However, AdWords still registers a click.
  • To ensure more accurate billing, Google AdWords automatically filters invalid clicks from your reports. However, Analytics reports these clicks as visits to your website in order to show the complete set of traffic data.
More Power,
Loraine

Re: Clicks vs site visitors

mw
Visitor ✭ ✭ ✭
# 3
mw
Visitor ✭ ✭ ✭

Thanks Loraine, but I'm not sure this is the explanation. I'm actually getting 3.5 times more clicks than unique visitors. I doubt that all the visitors either clicked my ad 3 times or stopped the site from loading after they clicked the ad.

Re: Clicks vs site visitors

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

As an example, For the month of July, I received 2500+ clicks but only 160 recorded on analytics.

 

Also, If a visitor who clicks on your content item has either javascript or cookies disabled, this visitor won’t be recorded in Analytics, but AdWords will still register the click.

More Power,
Loraine

Re: Clicks vs site visitors

Top Contributor
# 5
Top Contributor

Hi MW,

 

There are some other things you may consider checking out and Bluelon has outlined a few nice ones here in this thread that I have copied for you here:

 

https://www.en.adwords-community.com/t5/Measure-results-use-Analytics/Adwords-Clicks-vs-Analytics-Vi...

 

1.) Make sure you are comparing the same date range in both accounts.

2.) Did you link your AdWords Account with Analytics from the beginning? Analytics will only keep tract of data once linked. It will not report on historical stats.

3.) Check the Analytics tracking code on all landing pages to make sure is correct.

4.) Do you have auto-tagging enabled?

5.) Are you targeting mobile devices? If so, some of these devices have Javascript disabled. This means that a click will be recorded in AdWords but a visit will not be tracked in Analytics.

 

Also, Petebardo one of my fellow TC's is an Analytics Wizard, I would also suggest you take a look at this thread as well.

 

It seems that mobile devices could be a leading cause for such disrepencies.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Clicks vs site visitors

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hi Loraine!

 

I just asked a similar question because I am seeing almost twice as many "click" as "hits."

 

Have you found any useful answer? Google's cut-and-paste response to your question seems to be more implausible excuses than answers. Maybe this is the results of some website owners playing funning games getting their ads on their site clicked somehow without actually visiting the site.

 

Either way, if this is how AdWords works and bills, maybe we should find a better ad service.

 

Please let me know if you found something out besides Google's weak "the dog ate your clicks."

Re: Clicks vs site visitors

mw
Visitor ✭ ✭ ✭
# 7
mw
Visitor ✭ ✭ ✭

HI thefitnesstrain,

Actually I am the original poster. I didn't find any of the responses very helpful and I'm not sure how it got marked as "solved". I didn't do that. I am new to this forum so I don't know how that works.

 

I did speak with someone who manages Google ad campaigns for a living and she said that if my bounce rate is high (which it is), then people who click on the ad are not staying on the landing page long enough to register as a visitor. She didn't know the length of time it takes though to be considered a visitor. She also said that if a person only goes to the landing page, it doesn't matter how long they stay on that page, if they leave without going to any other pages of the site, then they are included in the bounce rate.

 

Anyway, I'm pretty new to Google Adwords and so far, I'm not impressed.

Re: Clicks vs site visitors

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Hi mw!

 

I've read all the info, docs, and forum threads that Googe has suggested, and none of their explanations seem particularly useful, but based on what you have said, including your friend's info, and what I have read, this sounds like it is probably mostly abuse by site owners who probably have some sort of way to gain themselves money by generating ad clicks without visiting the site.

 

In the AdWords tools, you can view which sites generated the clicks, how many clicks per site, and percentage click through. You can also exclude any domains you choose from displaying your ads. So, I'm going to try excluding site with unusual numbers of clicks or click-percentage, and see if I can eliminate culprit(s) who may be causing this. If you have nothing else to try, I recommend you try that too -- we may be able to help each other by finding out if that works for either of us.

 

Thanks!

Ryvr (thefitnesstrain.com)

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Clicks vs site visitors

Google Employee
# 9
Google Employee

Hi all Smiley Happy

 

Thanks for your suggestions & contributions so far on this. In relation to the clicks vs. visits disrepancy that you are seeing MW, a 10% difference between the two figures is to be expected due to the fundamental difference in what the two metrics actually measure. If you are seeing more than a 10% difference it might be a good idea to call us on our phone support number and press the "Analytics" option on the phone menu. Our Google Analytics specialists would be more than happy to look into the discrepancies for you! 

 

 

Clicks vs site visitors

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

mw - 

 

I share your same concern and I am not sure the responses add up in some cases. 

 

1.) JavaScript Disabled: If a user's browser has JS disabled, then fine... Google Analytics won't execute. But this is totally independent of server logs which record HTTP requests. I would suggest looking at these logs. My server logs have total-visitor values which tend to align more closely with the GA data than the inflated, unprovable Adwords phenomena.

 

2.) Host Ends Session Before it Begins (stops browser before connecting): OK, I can see this happening in the case of someone accidentally clicking a link and then bailing out before connecting to the server. But these are clicks Google "promises" they track and exclude from the bill. Personally, I have not been so fortunate.

 

3.) A 10% Difference is Acceptable: What ratio of these are in Google's favor compared to their customers' benefit? I sincerely do not know the answer to this question, but I feel like it's not 50/50.

 

4.) When a Visitor Bookmarks Your Page, Google Counts Each Visit as a Click: WHAT?! OK, this one is a winner! So it's not PPC. It's PPATSEVYS (Pay-per-any-time-someone-ever-visits-your-site). This is totally out of bounds if this is happening! While I am sure we will have plenty of comments on how this is a totally legit way to do this, I don't think this would hold if challenged in an arena other than Google India's "Everything we do to you can't be seriously questioned" department. The issue, legally, would fall into the ballpark of what the VISITOR intended. When a visitor bookmarks a page, is it reasonable to assume they intended to have a bunch of Google gunk all over their HTTP request?

 

At the end of the day, Google brings this upon themselves. It forced me (for real... I didn't want to do anything other than Google) to test out Bing and Yahoo. The traffic there is not the same, of course, but I found tremendous value in their products. A click cost me about 50% less. For my business, a click is almost always a conversion. 

 

Thank you, Google, for not allowing an audit trail of made-up numbers and routing phone traffic from your advertisers to far away lands. It taints the credibility of the system. Make up a number, have your own complimentary software dispute those numbers, be sure to have clicks way out of wack with server logs, and then tell everyone that it's just JS blocking and other creative BS.

 

When there is an independent, 3rd-party verifier, then I may believe them. The issue is, Google is too big to fail. They don't need you... you need them. Until that chain breaks, expect more of the same.