Re: Clicks vs Visits
Welcome to Adwords Community!
It is not unusual to see a discrepancy in the numbers reported for AdWords clicks and Google Analytics visits from your AdWords campaigns. There are a few reasons as to why this happens even if your Google Analytics implementation is correct.
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Yes, there is normally a difference between clicks and visits. But, again, normally you will see more clicks than visits while you are seeing more visits than clicks. I can only think of a couple things that would cause this to happen and one is much more likely that the other.
1. (Most likely) You are looking at today's data in AdWords and Analytics. There is a delay in reporting clicks in AdWords that is a little longer than the delay in reporting Analytics visits. These numbers seem to indicate this is what's going on here.
2. (Less likely) You have placed the Analytics code on your landing page more than once. But this would indicate the GA tracking code is on your page 4 or 5 times. I just don't think that's very likely, but take a good look at your landing page(s). If you are using the newer asynch code, it should only appear in the head of the document and the page should not include any previous versions of the tracking code, usually placed and found at the end of the page.
Best of Luck!
Hi ucl6314 welcome to the community
There is usually roughly about a 10% difference between the clicks in AdWords and visitis in Analytics (as the other members have mentioned due to the fact that the two metrics are measuring very difference things. However, if you are looking at data for a historical date range (ie data more than 24 hours old) then there should not be much more than a 10% difference.
There are a number of possible explanations for these discrepancies such as; your AdWords and Analytics accounts are not linked, not having auto tagging turned on in your AdWords account, not having data sharing enabled etc.
If the large difference between the two metrics is ongoing then perhaps give us a ring on our phone support number and one of our representatives will be more than happy to look into your Analytics query further for you!