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Click to Call Only - Reporting Incorrect

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am noticing a significant difference in the number of "click to calls" reported vs. calls received. As I am using my own call tracking phone number, I can view reporting on all call activity. This includes missed calls. Google is reporting and charging for more calls than are actually received. For example, Google reports show that I was charged for 7 calls. My call tracking reports show that I only received one. How is this possible?

 

When clicking on a call extension from an iPhone, you get a pop up asking if you want to dial that number. If you click no... does Google still charge for that click?

 

This is a mobile campaign with the following settings...

 

- Google Search Only (no partners, content, display)

- Showing on mobile devices (no tablets, computers)

- Call extension set to "click to call only". Using my own call tracking phone number (not supplied by Google)

 

 

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: Click to Call Only - Reporting Incorrect

Top Contributor
# 2
Top Contributor

Hello Novamomma;

Once you click on the ad -  you are charged, if the call is placed, or not;

In other words: what you see on your tracking logs is that not all clicks are converted....

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Click to Call Only - Reporting Incorrect

Top Contributor
# 2
Top Contributor

Hello Novamomma;

Once you click on the ad -  you are charged, if the call is placed, or not;

In other words: what you see on your tracking logs is that not all clicks are converted....

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’