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Click-through assisted conversions - how to set them up

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey guys,

I just recently began with Adwords, so please bear with me. I have set up 'last click' conversions on my thank you page, which works fine! However, I can see in different articles that it's better to have first-click assisted click-through conversions tracked as well, but then my problem become - how do I implement this on my website, my Google Analytics and my Adwords? Does anyone have a guide to set it up, as I'm coming up with nothing on my searches.

 

Best regards,

Lars

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
April 2017

Click-through assisted conversions - how to set them up

Badged Google Partner
# 2
Badged Google Partner

AdWords conversion code doesn't report in analytics. So if you want to see conversion data in each interface, you need to setup a goal(s) in analytics for the conversion(s) you are tracking in AdWords. 

 

https://support.google.com/analytics/answer/1012040?hl=en

 

The first click/last click model is a setting in your conversions tab. You don't need any new code. You just have to edit the settings for the conversion.

 

https://support.google.com/adwords/answer/6259715?hl=en

Tom

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2017

Click-through assisted conversions - how to set them up

Badged Google Partner
# 2
Badged Google Partner

AdWords conversion code doesn't report in analytics. So if you want to see conversion data in each interface, you need to setup a goal(s) in analytics for the conversion(s) you are tracking in AdWords. 

 

https://support.google.com/analytics/answer/1012040?hl=en

 

The first click/last click model is a setting in your conversions tab. You don't need any new code. You just have to edit the settings for the conversion.

 

https://support.google.com/adwords/answer/6259715?hl=en

Tom