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Click fraud

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys!

There may be anyone who comes across this:

Our PPC budget is close to a 1000 a day. Lately i have noticed that we started to receive much less calls, but the spending was nearly the same. Thought about competitors clicking on our ads, we started to monitor the traffic and check the ip addresses. The result was completely different from what we expected.  We found out that every day if we had 20 entrances to our landing pages, Google Ad words shows 35-40 and charges us. We are talking about 15-18 bucks a click!!!!

We contacted ad words support team...no real help,  no improvement,  what I should do..

2 Expert replyverified_user

Re: Click fraud

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆
Hey draincom,

do you have Google Analytics installed and linked to your AdWords account? You may start from there and compare clicks and CPC visits.

What if you compare in your AdWords account no. of visits from Billing Tab and no. of visits from Campaigns Tab for a given day? Are they the same?

You must somehow prove to Google that they charged you extra (it is not really happening though unless there is some bug).

There also may be some troubles with your landing page (it takes too long to load, and visitor leaves before it loads completely - AdWords takes it as a click but Analytics doesn't as visit).

You could check everything mentioned above and let us know so we could continue investigating.

Good luck,

Meet AdWords

Re: Click fraud

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

 

Yes we have Google Analytics installed.

It is a bit strange:

For example yersterday:

Google Analytics shows only 3 paid wisits.

Google Ad words - 58 clicks (CA$972)

At the same time We detected 30 entrances to our landing pages. and 11 from the same ip-address

.

.AdWords account no. of visits from Billing Tab and no. of visits from Campaigns Tab the same.

About loading our landing pages will ask a person who take care our website and PPC

Thank you.

Serge

 

 

 

Re: Click fraud

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Hi Serge,

it is very strange that those numbers are so off.

You could make sure if is Analytics code set correctly. Here you can check it out:

https://support.google.com/analytics/bin/answer.py?hl=en&answer=1008080

You could also exclude ip addresses if you know them:

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2456098

Try to contact support by phone. It is easier to explain and discuss everything this way.

Before you do so you can give support access to your analytics (they don't have it by default). Then they can check setting and compare data.

To give access:
http://support.google.com/analytics/bin/answer.py?hl=en&answer=1330238

Hope this will help to solve the issue.

Good luck,

Meet AdWords

Re: Click fraud

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

Draincom

 

If I am correct you mentioned that you received less "calls"..are you using call extensions with your ad?.If yes, what are the settings of your call extensions?..Also curious to know your device targeting?

 

Cheers

Mudit

Re: Click fraud

Top Contributor Alumni
# 6
Top Contributor Alumni
How much of your PPC traffic comes from Google search vs search partners vs display network?

Why do AdWords and Analytics show different figures in my reports?

Top Contributor
# 7
Top Contributor

draincom

 

Have you read this help center article on the variation in data between by AdWords vs. Analytics?

 

http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55610

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Click fraud

Top Contributor Alumni
# 8
Top Contributor Alumni

Let me also add a thought to this discussion.  Data is posted to AdWords and Analytics at different rates and none of it is really "real time."  You might want to give your Analytics program 48 hours for full data to be posted, then check to see how far apart those numbers are from what AdWords reports.

 

Also, because a lot of internet users use a variety of tools to block their web trail from being tracked, there are always going to be visitors that Analytics can't report on with 100% accuracy.

 


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

Re: Why do AdWords and Analytics show different figures in my reports?

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

By reading this I beleive Google analitics results most of the times should be less than ad words results, but what if we are having huge difference. April 27 for example- Google analitics shows 1, Ad Words 27

Re: Why do AdWords and Analytics show different figures in my reports?

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Thank You guys for trying to help me out.

Yesterday I had conversation with Google ad Words team again.

They gave me a credit of 1400 bucks, which is nice, but I could not get from them for what period of time and which clicks. The investigation is closed. They are not about to open another one right now.

They said everything OK, But it is not.... Every day for extra 15- 30 clicks that we cannot detect we are getting charged.  I believe for a customer, that spending 1000 a day we deserve a better service, at least that somebody from Google to contact us and work with our PPC specialist to try to solve the problem.

I am about to hire independent  company to track visits to our site...

Once more time Thank you for your help.