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Cannot see visitors flow from adwords in analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I just started with Adwords campaign and cannot view visitors flow in analytics. Accounts are linked, auto tagging is on and i can see the basic AdWords campaign statistics like clicks, views, etc. The problem is that i cannot see the Campaign as a source so i cannot track the visitors flow from Add > Landingpage > Oher website pages. I read something about goal setting but do not know if this is required to get this information, also did not add adwords tracking html code in landingpage as i think this is done by autotagging. 


Please advise if you know how to solve this. 



1 Expert replyverified_user

Re: Cannot see visitors flow from adwords in analytics

Top Contributor
# 2
Top Contributor

Hello and welcome,


Did you follow the correct steps to link your Adwords with correct profile of Google Analytics?


Also make sure that you have added the email address which you are using in Adwords as an admin in Google Analytics also.


Once you follow the process as mentioned in above reference, you should be able to see Google Adwords data in terms of campaigns, keywords, bounce rate etc...under Google Analytics.


As far as goals are considered, you have to create goals under Google Analytics and then, you can import them to see the data under Adwords. See more about importing goals here:


Another metric is Conversion Tracking, which is a javascript code and can be installed on goal completion page which could be contact thanks page, check out success page etc...Read more it here:


Hope that helps!


Re: Cannot see visitors flow from adwords in analytics

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆


I believe you are referring to Audience >> visitor flow in analytics

In this case you should be selecting campaign rather than source as shown in the screenshot below

visitor flow.PNG

Hope this helps


Regards, Nik
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