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Can we use postback conversion tracking with adwords?

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# 1
Visitor ✭ ✭ ✭

For example we use hasoffers for tracking subscriptions for wap offers but as you know pixels arent the best way to track in mobile, so we decided to implement server to server postback and we have all our affiliates (networks) using that tracking instead a normal pixel. So, how can we get a server postback from adwords conversions page to use google adwords as another affiliate (network)??? This will help us to optimize within google adwords and control our offers in hasoffers.

 

Thanks a lot.

2 Expert replyverified_user

Re: Can we use postback conversion tracking with adwords?

Top Contributor
# 2
Top Contributor
Hi Hector Daniel R,

I'm not sure why you consider "pixels" not the best way to track in mobile. The easiest way to record the conversion with a postback is to include only the image part of the conversion code in the returned content. That works even if Javascript is disabled.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Can we use postback conversion tracking with adwords?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Pete, thanks for your answer

The big issue is we have a lot of offers (urls) from our clients and it is quicker to implement our server to server postback only once in all those urls and also works for the following new urls our clients make. So this issue only happens with google because all other networks we work with have cookieless tracking (postback).

Do you think this can work as a postback? Thisis a part of the adwords conversion code

www.googleadservices.com/pagead/conversion/957223130/?value=0&label=jFx_CPi6wAcQ4KG4xAM&guid...

Best!!

Re: Can we use postback conversion tracking with adwords?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
I have the exact same problem. I called Google's support but they couldn't help.

Does anyone have an answer to this?

Thanks,
Dafna.

Re: Can we use postback conversion tracking with adwords?

Top Contributor
# 5
Top Contributor
That's the ticket, but return this as an image with your postback:

<img height=1 width=1 src="www.googleadservices.com/pagead/conversion/957223130/?value=0&amp;label=jFx_CPi6wAcQ4KG4xAM&amp;scri...

It still uses a cookie. How do other networks have cookieless tracking? Postback does not mean no cookie. It is a 3rd party cookie that is sent from the browser to googleadservices.com.

This will work for you if it's done right. It's the easiest way to implement this, especially if you have multiple clients. Just get the conversion id and the label from your client, then serve the right one up depending on the client.

Best of Luck,

Pete
petebardo -- Deadhead doing AdWords

Re: Can we use postback conversion tracking with adwords?

[ Edited ]
Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆

I have a similar situation. We run affiliate offers at Commission Junction (CJ) and a significant amount of the traffic is from Adwords.  Is it possible to track converting my ads/keywords for converting offers without the need to use the Google Adwords API?  I am thinking of some sort of  postback URL in PHP where I can capture and populate the amount of sale/lead, as well as time, and name of offer.  CJ does allow the SID URL parameter to pass from my ads.

 

I'd love to get some insight into this of whether or not we can do this without the Adwords API.

 

Thanks,
Marlon

Re: Can we use postback conversion tracking with adwords?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Hi Buddy, Would like to know how we configure post back tracking for mobile campaigns. We are running mobile affiliate and many are using adwords, but with redirect URL, seems that the conversion cannot be passed back, unless it is direct URL to Google Play Thanks Neil

Re: Can we use postback conversion tracking with adwords?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Hector, did this end up working for you?

Re: Can we use postback conversion tracking with adwords?

Follower ✭ ☆ ☆
# 9
Follower ✭ ☆ ☆
We ended up doing a Ruby script to work with the Adwords API.

Re: Can we use postback conversion tracking with adwords?

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Hi Wei,

 

Were you able to find a solution for post back tracking for mobile app install campaigns?  

 

Thanks,

Edwin