Can we track leads of email mentioned on website
We can track leads of email mentioned on website (firstname.lastname@example.org) ? I know we can track through Google Tag Manager but there is any option in Google Adwords or Analytics from we can track leads (Clicks) on email id mentioned on website. Mainly I am interested to track paid clicks that is generated by Google Adwords.
If there is any option to track clicks of email mentioned on website (Paid & Organic) please let me know.
Re: Can we track leads of email mentioned on website[ Edited ]
July 2015 - last edited July 2015
you can create events in Analytics first using GTM, and then create goals based on these events inside Analytics so they would be imported to adwords if you need. You can't track clicks through Google Tag Manager - it's just a tool which helps to simplify conversion tracking set up in this case so I would recommend to use it. You can set up goals based on click element Built-In GTM Variable.
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Re: Can we track leads of email mentioned on website
If you are unfamiliar with GTM you can send events to GA by modify links to emails on your website like this:
<a href="mailto:email@example.com" onclick="ga('send','event','category','action')">firstname.lastname@example.org</a>
And then set up goals in GA according to 'category' and 'action'.