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Can mobile impressions be gained even for a -100% bid adjustment ?

Collaborator ✭ ✭ ✭
# 1
Collaborator ✭ ✭ ✭

Hello,

 

Has anyone noticed that if you have a high bid such as 5 $ , and use a mobile bid adjustment of -100% , the system still bids something like 0.05 $ for mobiles and impressions start to be seen under the segment Mobiles ? 

I was informed about this by someone with credibility (not from around the forum ), but it looks to me as a legend, more than a fact.

 

Can someone who uses high bids on a daily basis confirm this strange behaviour of the mobile -100% bid adjustment ?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Adrian B
September 2015

Re: Can mobile impressions be gained even for a -100% bid adjustment ?

Top Contributor
# 2
Top Contributor
Hi Adrian B,

I am using -100% for many campaigns and never found single impressions for mobile if its -100%.

Ask for screenshot or proof where "someone" has seen this stats.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Can mobile impressions be gained even for a -100% bid adjustment ?

Top Contributor
# 2
Top Contributor
Hi Adrian B,

I am using -100% for many campaigns and never found single impressions for mobile if its -100%.

Ask for screenshot or proof where "someone" has seen this stats.

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Can mobile impressions be gained even for a -100% bid adjustment ?

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Yes my case too, -100% should work as "complete exclude" but never used such high bids .What he described seems more like a -99% exclusion instead of -100%