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Can i import adwords phone call in google analytics?

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# 1
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Can i import adwords phone call in google analytics?

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Accepted by topic author Zunnun Reza
October 2015

Re: Can i import adwords phone call in google analytics?

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# 2
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Hi Zunnun, how are things?

 

Certain conversion actions are only supported in AdWords conversion tracking and are not currently offered in Google Analytics tracking. If you use call extensions, calls that originate from those extensions and last longer than a configured duration (configurable in AdWords) are counted as call conversions. Such conversions cannot currently be tracked using Google Analytics goals, but I don't know about importing them though.

 

Usually matching data from Adwords to GA is made by comparing something that the user have in common on both platforms, like the GCLID parameters, but I don't know if this is possible for phone calls.

 

I've never used that, but I'm guessing that if you have phone calls conversion tracking on Adwords, and have Adwords linked with GA, you can maybe try to match some information. You can set call tracks following this page:

https://support.google.com/adwords/answer/6095882

 

Is not much, but hope it can help.

 

Cheers,


Leandro Martinez | Basta1Click

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Zunnun Reza
October 2015

Re: Can i import adwords phone call in google analytics?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Zunnun, how are things?

 

Certain conversion actions are only supported in AdWords conversion tracking and are not currently offered in Google Analytics tracking. If you use call extensions, calls that originate from those extensions and last longer than a configured duration (configurable in AdWords) are counted as call conversions. Such conversions cannot currently be tracked using Google Analytics goals, but I don't know about importing them though.

 

Usually matching data from Adwords to GA is made by comparing something that the user have in common on both platforms, like the GCLID parameters, but I don't know if this is possible for phone calls.

 

I've never used that, but I'm guessing that if you have phone calls conversion tracking on Adwords, and have Adwords linked with GA, you can maybe try to match some information. You can set call tracks following this page:

https://support.google.com/adwords/answer/6095882

 

Is not much, but hope it can help.

 

Cheers,


Leandro Martinez | Basta1Click