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Can conversion tracking tell me how much $ the conversion was worth?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

So i have my websites advertising on Adwords. I want to start using the conversion tracking.


Can conversion tracking can show me how much a sale was for? Or does it only show that a sale occured?

2 Expert replyverified_user

Re: Can conversion tracking tell me how much $ the conversion was wort

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hey wss115,


You can Set up Ecommerce Tracking on Google Analytics + Link Google Analytics and AdWords and you'll have all that information :-)


Good Luck Smiley Wink,





Re: Can conversion tracking tell me how much $ the conversion was wort

Top Contributor
# 3
Top Contributor

Hi wss15,


If you are using Analytics goals as the conversion, no, you can't track the actual value of the sale. But, if you use the AdWords conversion code, you can assign the value of the sale to google_conversion_value. How yo do that depends on your CMS and shopping cart software. AdWords will then track the actual value of each sale.


If you are using Analytics goals, it's a bit more complicated. Asaf's suggestion of setting up eCommerce tracking will help, but won't catch all AdWords conversions because of the differences in the was the 2 systems attribute the source. AdWords will claim the conversion if it happens within the 30 day lifetime of the AdWords cookie. Analytics always attributes to the last click. Visitors who first came through your ad, then return using a different channel woll not be counted as AdWords conversions in Analytics.


I want to caution you against using both Analytics goals and the AdWords conversion code at the same time. It will result in your conversion counts being double (revenue stays the same). If you have already imported the Goal as a conversion and then add the AdWords conversion code to the final page, delete the Analytics goal as a conversion.


Best of Luck!




petebardo -- Deadhead doing AdWords

Re: Can conversion tracking tell me how much $ the conversion was wort

Collaborator ✭ ☆ ☆
# 4
Collaborator ✭ ☆ ☆


I agree with petebardo,

You can do it via analytics and then import that back in adwords but then setting up ecom can be kinda complicated especially if you are using 3rd party shopping carts.

If you are running an ecom store with loads of product i guess ecom tracking is way to go. But if you are running a small website may be with just one product then adwords conversion tracking as follows

  <!-- Google Code for Purchase Conversion Page -->
  <script type="text/javascript">
  /* <![CDATA[ */
  var google_conversion_id = 1234567890;
  var google_conversion_language = "en_US";
  var google_conversion_format = "1";
  var google_conversion_color = "666666";
  var google_conversion_label = "Purchase";
  if (<? echo $totalValue ?>) {
  var google_conversion_value = <? echo $totalValue ?>
  /* ]]> */ 
  <script type="text/javascript"
  <img height=1 width=1 border=0
  <? echo $totalValue ?>&label=Purchase&script=0">




This is sample PHP code and your coders will have to pass conversion value/ revenue for each transaction in valriable  $totalValue.

After this in adwords you can see relevant data in columns like

Total conv. value

Conv. value / cost

Conv. value / click

Value / conv. (1-per-click)

Hope this helps



Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Can conversion tracking tell me how much $ the conversion was wort

Top Contributor
# 5
Top Contributor

Just a tiny tiny amendment to theniks' code - personally I'd prefer to initalise and set $totalValue so there's no need to test it; if you set it to 0 before this code snippet, you don't need the condition and the code is as it was originally when no value other than 0 is provided.  I'm sure it makes no difference, but it keeps me happy.  I'd also be a lot happier if you used semi-colons to end your statements; I know you don't have to but it's stronger code.





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