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Can I use a CPA Strategy from the beginning of content search campaign?

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Can I use a CPA Strategy from the beginning of content search campaign?

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# 2
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Hi @samira v,

 

There are 2 automated bidding now that focus on conversions. There are Target CPA bidding and Maximize Conversions bidding.

Both the bidding need historical conversion data to yield best results.

Using these at the beginning may perform worst.

So, initially it will be better to switch to any other bidding until you get a good conversion history.


Regards
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