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Can I set up conversion tracking for my amazon.com page?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I just set up a Youtube Adwords campaign to drive traffic to my Amazon.com Seller Central account. Is there a way to set it up so i can measure conversions from youTube separate to other Amazon sales? I was told I could set up an amazon associates url but I am not sure what that is or how to do it.

 

Thanks,

Martin

2 Expert replyverified_user
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can I set up conversion tracking for my amazon.com page?

Top Contributor
# 2
Top Contributor
How do you measure conversions on Amazon? Do you use Google Analytics? If so, you can use the Google Analytics URL builder here: https://support.google.com/analytics/answer/1033867?hl=en


Alternatively, we wrote a free Chrome (and FF extension that does it for you)

https://chrome.google.com/webstore/detail/redfly-tagger-for-google/dbhmpojpnnkhcfblagebphlnmmccmiid


you can find out more about Amazon Associates here: https://affiliate-program.amazon.com/ but be aware that Google AdWords generally doesn't allow affiliate links and Amazon wont allow you to get affiliate comission on affiliate links to your own sales (as far as I'm aware).


Finally, I'd steer clear of Amazon associate links and AdWords until you've exhausted all other tracking possibilities as I've seen AdWords accounts banned and advertisers banned for life for using associate URLs in their ads.

Re: Can I set up conversion tracking for my amazon.com page?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Ok, I have this question as well.

 

I have been using amazon associates to track with adwords. But I was warned from a friend about getting banned from adwords. 

 

you can not include google analytics code on your amazon page....

 

any ideas? 

Re: Can I set up conversion tracking for my amazon.com page?

Top Contributor
# 4
Top Contributor
Use GA event tracking to log a click to event or, use the new offline conversion import feature to track sales.

Have a look here:
http://cutroni.com/blog/2012/10/29/universal-analytics-the-next-generation-of-google-analytics/

Read it all.

Re: Can I set up conversion tracking for my amazon.com page?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Amazon should show you the referring page and related stats. That'll probably show you conversions from different referring pages (including youtube)

 

according to this video( http://www.youtube.com/watch?v=_k-Yetqd-4k ), as long as you give Google users Unique, Relevant, Content , you can do affiliate marketing

 

you can do affiliate marketing, provided you meet the

 

-bridge page policy

-mirror pages policy

-double serving policy

 

Google gets a lot of business from affiliate marketers.

 

As long as you give Google users Unique, Relevant, Content , you're good to go

 

Google is all about the kind of experience their users get. if one focuses on giving users a good experience, one should be ok.

Re: Can I set up conversion tracking for my amazon.com page?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Are you saying that Adwords does not allow advertisers to use affiliate links in their ads? That doesn't sound right.

Re: Can I set up conversion tracking for my amazon.com page?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
So, I have a created a custom URL.
Now, do I use that URL as the destination url in my ad on AdWords?
And will it then track whether or not a person who clicked that ad will actually buy or not?

Re: Can I set up conversion tracking for my amazon.com page?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Hi ,

Amazon doesnt support affiliate marketing that generate traffic beside inner PPC Campaigns within Amazon.

The Best Solution for this is to use Shopify.com as an Amazon Wrapper, as they have a tracking conversion pixel that you can add to your Thank you Page after the Purchase is complete.

Shopify support's tracking and channels and you get API For all of those Stats if needed,

Re: Can I set up conversion tracking for my amazon.com page?

Community Manager
# 9
Community Manager
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