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Can I add Click to Call tracking via Google Tag Manager?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I went through the post on Setting up Click to call tracking, but was wondering if this could be done using the new Google Tag manager.

Or is this not possible?

1 Expert replyverified_user

Re: Can I add Click to Call tracking via Google Tag Manager?

Top Contributor
# 2
Top Contributor

Hello and welcome,

 

Honestly, I haven't tried Google Tag Manager till now, but I think this concept revolves around implementing some code on your website, whereas Click To Call Tracking or Call Extension is something which doesn't require changes inside your web pages if I talk specifically about Google's Call Extension.

 

You will have to create Call Extension using the Ad Extensions Tab and you will have the option to either use Google's forwarding number or your own number to be visible for high end mobile devices. Read this article for more insights.

 

Hope that helps!

Pankaj

Re: Can I add Click to Call tracking via Google Tag Manager?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Pankaj, I had gone through that support article, but alas the AdWords account is for Israel and it seems there is no option to enable Call Extensions.

 

So the tracking will have to be done another way.

I should mention also that the customer intends to use the same landing page for desktop & mobile. We've done a responsive design so it will look good in any browser and size. But it does add the complexity that for "Click-to-Call" there is no Thank You page, so no AdWords code gets fired.

 

Perhaps I am missing the point entirely, but with Call Extensions not available, it severly limits my tracking options.

Re: Can I add Click to Call tracking via Google Tag Manager?

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi Jen_Brannstrom

Welcome to Adwords community.

Here is my suggestion.

Yes you can track Click to call, with click as cocnversion in adwords as well as analytics with help of tag manager.

Here is how you should be able to do that. 

I am assuming that you already have tag manager setup and code is implemented on your pages.

1. Create a new tag in tag manager for adwords conversion and input all the relevant info like "Conversion ID", "Conversion ID" etc.

2. Create an event using data layer or dom element which fires on click of click to call button. Lets call that event as "ClickToCall"

3. Create a rule called "ClickToCall"  with event contains "ClickToCall" 

4. Apply this rule to the Conversion tag you have created in the 1st palce to fire

5. Run this on deubg and preview mode and make sure its working 

Then you are good to go live Smiley Happy

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Can I add Click to Call tracking via Google Tag Manager?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks Nik for your warm welcome and step-by-step instructions.

I'm not a dev, just a Pjt Manager, so this "dom element" is something I will need the dev's to do I assume?

What exactly is a "data layer" in this context?

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Can I add Click to Call tracking via Google Tag Manager?

Top Contributor Alumni
# 6
Top Contributor Alumni

Hi

This article should help you

http://support.google.com/tagmanager/answer/2644341?hl=en&ref_topic=2574304

And for more details post in tag manager forum at 

http://productforums.google.com/forum/#!forum/tag-manager

I will reply to you there

Regards

Nik

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Can I add Click to Call tracking via Google Tag Manager?

Top Contributor Alumni
# 7
Top Contributor Alumni

HI

There is a simpler way of doing this if you are not using GTM and you have analytics installed on your page.

Create a virtualpageview onclick of clicktocall button on your page 

Code will be 

onClick="javascript:_gaq.push(['_trackPageview', '/vpv/landingpage/clicktocall']);

 After doing create this as goal in analytics.

Then import goals from analytics to adwords as conversions

And you are done Smiley Very Happy

Hope this helps

 

 

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Can I add Click to Call tracking via Google Tag Manager?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Can I use the same code above for different pages (on different URL's) ?
So long as I make different Goals in GA?

Re: Can I add Click to Call tracking via Google Tag Manager?

Top Contributor Alumni
# 9
Top Contributor Alumni

Hi

Yes you can use this code on all pages in following way

'/vpv/landingpage/clicktocall'
where change landingpage with the name of page where you want to implement this code

 Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Can I add Click to Call tracking via Google Tag Manager?

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Splendid, thanks Nik Man Very Happy