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Can Firebase dynamic links be used in a desktop AdWords campaign -> mobile app conversion?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have a mobile app for which we would like to track conversions (i.e. first opens). It seems relatively straightforward to do this with the Firebase SDK and Dynamic Links.

 

My question is: Is there a way to ensure that a conversion gets properly attributed to a click on a *desktop* AdWords ad?

 

The flow we'd like:

 

1. On desktop, user clicks on an AdWords ad for our product

2. This leads them to a landing page on our desktop website

3. From the desktop website, we provide a link (the Dynamic Link) for them to download the app on their iPhone (either via SMS or email)

4. User clicks on the link on their iPhone, which opens the App Store if the app hasn't been installed

5. The user opens the app for the first time.

 

Is there a way to properly attribute the app conversion in the case where the user originated via a desktop ad? Are there any special parameters we need to pass through along with the Dynamic Link to ensure the conversion gets attributed correctly?

1 Expert replyverified_user

Re: Can Firebase dynamic links be used in a desktop AdWords campaign -> mobile app conversion?

Community Manager
# 2
Community Manager
Hi Adam,

Thanks for posting to the Community! I'm going to check with our specialist team on this, since this is a unique set-up. I will post back here once I have an answer from them.

Thanks,
Cassie

Re: Can Firebase dynamic links be used in a desktop AdWords campaign -> mobile app conversion?

Community Manager
# 3
Community Manager

Hi Adam,

 

Thanks for your patience. I just heard back from the team, and unfortunately attributing a first open to an ad click from a desktop computer is not possible because the system won't have a device ID associated with that ad click from desktop. 

 

They also recommended running mobile app campaigns rather than desktop campaigns in this case, since you'll likely get a better conversion rate on mobile app campaigns.

 

Cassie

Can Firebase dynamic links be used in a desktop AdWords campaign -> mobile app conversion?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

HI ,

 

Can we use the FDL link as a Landing Page (Final URL) for an App Install campaign? I am running YT app install, and wanted to use the Firebase dynamic link to collect more data instead of the playstore link!

Unable to do so right now!