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At the campaign level, a campaign shows $3,345.00 in total conversion value. Clicking on the campaign, only $2,715.00 in total conversion value is reported for all the ad groups in the campaign.
There are no filters. All ad groups is selected. The All conv. metric and Cost is the same between levels. What's right? Why is there a difference?
Yeah, the issue is still being reported. So as mentioned, all ad groups are selected. A few ad groups were deleted but these have no conversions and are still selected.
The conversion data was through the AdWords conversion snippet and I've transitioned the account over to receive enhanced ecommerce data from analytics. Probably not worth worrying about considering this, though I am curious to learn possible explanations for a difference. Filters to my knowledge is the only one.
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