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Campaign and ad group conversion value difference

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# 1
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At the campaign level, a campaign shows $3,345.00 in total conversion value. Clicking on the campaign, only $2,715.00 in total conversion value is reported for all the ad groups in the campaign.

There are no filters. All ad groups is selected. The All conv. metric and Cost is the same between levels. What's right? Why is there a difference?

1 Expert replyverified_user

Campaign and ad group conversion value difference

Community Manager
# 2
Community Manager

Hi @Joshua U,

Do you still need help with this? I'd need to look at your account to be sure.

 

Check to make sure nothing was deleted or removed during that time frame.

 

Let me know if you would like me to look at this.
Kathleen

Campaign and ad group conversion value difference

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# 3
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Hi Kathleen,

 

Yeah, the issue is still being reported. So as mentioned, all ad groups are selected. A few ad groups were deleted but these have no conversions and are still selected.

 

The conversion data was through the AdWords conversion snippet and I've transitioned the account over to receive enhanced ecommerce data from analytics. Probably not worth worrying about considering this, though I am curious to learn possible explanations for a difference. Filters to my knowledge is the only one.

Campaign and ad group conversion value difference

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# 4
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Gobinda bhai

Campaign and ad group conversion value difference

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# 5
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Hi good morning frends

Campaign and ad group conversion value difference

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# 6
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Gobinda bhai fb.com

Campaign and ad group conversion value difference

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# 7
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Gobinda bhai fb.com