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Campaign Performance, ad performance, and keyword performance

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# 1
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I have been asked to prepare these reports in my account. Was hoping someone could give me a bit of general guidance. I understand that they can be customized so the setup will vary, but it would be very helpful if I could get some key steps.  Thank you in advance for your assistance.

 

 

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Re: Campaign Performance, ad performance, and keyword performance

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# 2
Top Contributor

Hello sethjturok;

There are varieties of reports that you can create, depending on the type of campaigns.

Make sure to include major parameters. For example:

 

CTR;

Average CPC;

Average rank;

Budget used...

Geo-location targeted

Major keywords that trigger the ad

Other major parameters, that Google provides on the UI

etc...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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