Campaign Performance, ad performance, and keyword performance
I have been asked to prepare these reports in my account. Was hoping someone could give me a bit of general guidance. I understand that they can be customized so the setup will vary, but it would be very helpful if I could get some key steps. Thank you in advance for your assistance.
Re: Campaign Performance, ad performance, and keyword performance
There are varieties of reports that you can create, depending on the type of campaigns.
Make sure to include major parameters. For example:
Major keywords that trigger the ad
Other major parameters, that Google provides on the UI
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