Campaign Pathing/Influencer Analysis[ Edited ]
March 2017 - last edited March 2017
I've recently finished running a Trueview video campaign and am conducting post campaign analysis. I have good front end metrics like view rate, cpv, video played to, etc. to report, but I'm interested in measuring other impact the video campaign may have had.
As I anticipated, seeing it's a video campaign, conversions (gated asset form fills in my case) are low. Trying out the various MCF attribution models, there isn't much to report on. Same goes with assisted and view-through conversions. Therefore, I was thinking it might be interesting to see how many users first saw/clicked our video campaign and then later visited our site through another AdWords campaign. This reporting would not be reliant on the user completing a conversion action, like the goal/conversion reporting is. It's almost like an "influencer" report, where they saw a video and then later were searching for us (or a product we promote) and clicked an ad.
Does anyone know of a way to accomplish this in either GA or AdWords reporting? If not, any other reporting suggestions along the same lines?
Thank you very much!
Campaign Pathing/Influencer Analysis
Sorry for the long delay getting back to you.
This actually is possible in GA using a custom model in the attribution reports.
You might find it easier though to do this based on custom segments so you can save them and compare easily against the rest of your site traffic.
Let me know if you need a dig out configuring.