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Calls from ads and Google forwarding pixel

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi All,

 

What is the difference between calls from ads and Conversion Pixel Google forwarding number on the website - is there one?

 

Thanks,

Laura

1 Expert replyverified_user

Re: Calls from ads and Google forwarding pixel

Top Contributor
# 2
Top Contributor

Hi Laura,

 

Calls from ads is a general term. Those calls could either be via mobiles like click to call or the ones using Google forwarding number. In case you are using Google forwarding number, the call records can be seen inside your AdWords account.

 

Can you tell us where do see any conflict (if there is). 

 

Pankaj

 

 

Re: Calls from ads and Google forwarding pixel

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Thanks for the reply Pankaj!

I'm just picking up a new account and they are down as two separate conversion types and I was a bit confused as to why?

Re: Calls from ads and Google forwarding pixel

Top Contributor
# 4
Top Contributor

Hi Laura,

 

When you create conversion types and select source as the phone calls, you get these 3 options to track phone call conversions:-

 

Screenshot_2.png

 

And for above mentioned three options, you can implement either call from ads, calls to a number on your website or click on the number on your mobile site. All processes mentioned here:-

 

https://support.google.com/adwords/answer/6095882?hl=en&authuser=0

 

https://support.google.com/adwords/answer/6095883?hl=en&authuser=0

 

https://support.google.com/adwords/answer/6095878?hl=en&authuser=0

 

I hope this helps!

Pankaj