Call Tracking[ Edited ]
November 2016 - last edited November 2016
Question on the call tracking:
is the href and onclick function with phone number still needed when call tracking and Google forwarding number is used?
<body onload="_googWcmGet('number', '888.123.4567')">
then the following:
<a class="number" href="tel:+8881234567" onclick="ga('send', 'pageview', '/click-to-call/');">888.123.4567</a>
Call tracking with a custom Google Number will accurately track calls that exceed the minimum duration you set. This should be accurate enough for you but that being said it looks like you also have Google Analytics event tracking connected as well.
Personally, I would recommend you keep the event tracking albeit not integrated inside of Google AdWords as a conversion. This way you can keep track of the number of people that are clicking to call vs. the number of people actually calling.
Let me know if this helps!
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Re: Call Tracking
- With AdWords call tracking you will only understand performance of your AdWords campaign While your on click GA code will help you in tracking performance of non AdWords campaigns as well.
- I would suggest you should use hitcallback because your href will take user outside browser on mobile devices before event is fired.
Hope this helps