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Call Ad Extension conversion

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# 1
Visitor ✭ ✭ ✭

I have placed call ad extensions on all of my campaigns. The statistcs table shows me that I have received (for example) 9 conversions ... how is this calculated? Does that mean 9 people have clicked on the phone number and called? If this is the case, why does my call tracking data not marry up? If I could get some clarification on what constitutes a "conversion" on call ad extensions I would greatly appreciate it. Thanks, L

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Accepted by topic author DCS-AW
September 2015

Re: Call Ad Extension conversion

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi DCS-AW,

 

The call is recorded in AdWords when someone clicks on your phone number. They may not follow through and complete the call but it is recorded on the click of the number.

 

You can find more information about it here

Re: Call Ad Extension conversion

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Purefuzz Smiley Happy will check out the link now! L